Chris Lam
FREELANCE PRODUCER // EX-W+K
INFORMATION
Nike — Super Bowl Reactive
Nike — Super Bowl Reactive
Nike — Super Bowl Reactive
Nike — Super Bowl Reactive
Nike — Super Bowl Reactive
Nike — Super Bowl Reactive

Nike · OOH Activation · 2022

Super Bowl Reactive

The first live test of Nike's "Work in Progress" system — reactive billboards up within hours of the Rams' AFC Championship win.

CREDITS
CLIENT
Nike
PRODUCER
Chris Lam